Turbine Fashion Studio 2

Lisa Drader Murphy is the owner of a mid-size fashion business, Turbine Fashion Studio which located in Nova Scotia. Her company manufactures and sell its unique designs. One of the issues that she is dealing with is evaluating opportunities for marketing her brand as they arise. Of specific interest are events that require travel, especially international travel. How should she determine which opportunities are worthy of committing limited financial resources and which are not.

Interviewee

Lisa Drader Murphy

Company

Industry

Business Activity

Lisa Drader-Murphy Studio & Estate 

Fashion

Manufacturing

Headquarters

Windsor, Canada

Size

Small

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance garment manufacturing knowledge

Teaching Objectives

Keywords

Resource Allocation

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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