True North Clinical Research

Mark Johnston is a psychiatrist and CEO and Medical Director of True North Clinical Research, a medical services firm that conducts clinical tries seeking a cure for Alzheimer's disease. In this case, Dr. Johnston has identify a Danish company that is undertaking research in Europe that appears to be a good fit for True North's team. He needs to identify a good strategy to convince this firm to bring the study to Canada and partner with his firm.

Interviewee

Mark Johnston

Company

Industry

Business Activity

True North Clinical Research

Clinical Research

Health care and social assistance

Headquarters

Kentville

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Learn how to attract medical studies studies

Teaching Objectives

Keywords

Business Development

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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