Toyota 1

Masami Doi is the General Manager (ret.) of the Global Communications Department of Toyoto Motor Corporation in Tokyo, Japanese. As his title suggests, he has responsibility for global communication for this global auto maker. The challenge he addresses in this case is a situation that he recently faced one day. Specifically he had four issues come across his desk and and he needed to prioritize these issues.

Interviewee

Masami Doi

Company

Industry

Business Activity

Toyota Motor Corporation 

Auto

Manufacturing

Headquarters

Tokyo, Japan

Size

Large

Employees

More than 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Communications

Level of Difficulty

Easy

Enhance communications knowledge

Teaching Objectives

Keywords

Corporate Communications

* Note: The player is not currently compatible with Internet Explorer.

For information about our streaming video case collection please contact conor.vibert@acadiau.ca 

F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

​To learn about commercial opportunities associated with Casenet.ca and the case collection please contact leigh.huestis@acadiau.ca or anna.redden@acadiau.ca