Time + Space Media 1

Donna Alteen, President of Time + Space Media addresses an important issue in this multimedia case. Her firm's compensation model is becoming outdated. They use a commission based compensation model to collect fees from clients and with a future characterized by more and more technological advances, it has become apparent that this model is not going to work well going forward.

Interviewee

Donna Alteen

Company

Industry

Business Activity

Time + Space Media 

Marketing Services

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance customer relations knowledge

Teaching Objectives

Keywords

Client Compensation Model

Additional Info
Teaching Note

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