Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Tempest Restaurant 3

Michael Howell, Chef and owner of Tempest Restaurant in Wolfville, Nova Scotia has a challenge on this hands. If he wishes to grow his business he needs to market it effectively. Unfortunatly current restaurant margins are very small. Indeed, industry averages are low. As a consequence he needs to consider how to best maximize his return on investment with limited marketing resources.

Interviewee

Michael Howell

Company

Industry

Business Activity

Tempest Restaurant 

Restaurant

Accommodation and food service activities

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Enhance marketing strategy knowledge

Teaching Objectives

Keywords

Marketing Strategy

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