Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Tempest Restaurant 2

Michael Howell, Chef and owner of Tempest Restaurant in Wolfville, Nova Scotia is contemplating an issue that is on his mind. Given the presence of the FoodNetwork in the lives of many consumers, individuals like him have different ways to market their business. One is obviously the idea of becoming a celebrity chef to attract customers. The dilemma is to what extent does a chef pursue celebrity status as opposed to staying in his or her business or a combination of the two? Which way should he go?

Interviewee

Michael Howell

Company

Industry

Business Activity

Tempest Restaurant 

Restaurant

Accommodation and food service activities

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Enhance reputation management knowledge

Teaching Objectives

Keywords

Celebrity Chef

* Note: The player is not currently compatible with Internet Explorer.