Tap Root Farms 2

Patricia Bishop, owner of Tap Root Farms deals with an important challenge in this multimedia case. Her company's innovative business model will only fly with a solid marketing initiative. Unclear to Patricia is what that initiative would look like.

Interviewee

Patricia Bishop

Company

Industry

Business Activity

Tap Root Farms 

Food Production

Agriculture, forestry and fishing

Headquarters

Canning, Canada

Size

Small

Employees

25 to 500

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance sales management knowledge

Teaching Objectives

Keywords

Sales

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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