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TAN Coffee 1

In this case, Lay Yong Tan, CEO of Tan Coffee addresses the issue of market saturation. His coffee chain and roastery has been very successful during the last five years growing to five cafes in a low population rural area. The challenge for him now is how to grow his revenues over time?

Interviewee

Lay Yong Tan

Company

Industry

Business Activity

T.A.N. Coffee 

Coffee Retail

Accommodation and food service activities

Headquarters

Windsor, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance marketing knowledge

Teaching Objectives

Keywords

Growth Options

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