Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Syncapse 2

In this multimedia case, Martin Suter, Senior Vice President Corporate Development at Syncapse, a social media service provider, has an issue to address that deals with the firm's target customer. Syncapse competes in B to C, or business to consumer type companies segment. The challenge is what type of company to focus on. It is a concern given that there is a wide spectrum of choice ranging from companies like Coca Cola to those like Tim Hortons to small local brands.

Interviewee

Martin Suter

Company

Industry

Business Activity

Syncapse 

Enterprise Social Media

Professional, scientific and technical activities

Headquarters

Toronto, Canada

Size

Medium

Employees

25 to 500

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance target market knowledge

Teaching Objectives

Keywords

Target Marketing

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