Syncapse 1

In this multimedia case, Martin Suter, Senior Vice President Corporate Development at Syncapse, a social media service provider, has an issue to address. His firm is trying to make the pivot from a services centric business to a technology business by pricing its software as a service. The challenge is how to do it.

Interviewee

Martin Suter

Company

Industry

Business Activity

Syncapse 

Enterprise Social Media

Professional, scientific and technical activities

Headquarters

Toronto, Canada

Size

Medium

Employees

25 to 500

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance software as a service knowledge

Teaching Objectives

Keywords

Social Media

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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