Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Surf Easy 2

In this multimedia case Chris Houston, founder and CEO of Surf Easy deals with an issue of top of funnel subscriber traffic. This data privacy company has historically relied on a lot of search engine optimization and organic growth but with increased competition over the last eighteen months, that has become harder. He and his team need to come up with a strategy to spend money to acquire more customers profitably.

Interviewee

Chris Houston

Company

Industry

Business Activity

Surf Easy 

Data Privacy

Information and communication

Headquarters

Toronto, Canada

Size

Medium

Employees

Less than 25

Between $1 million and $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance data privacy knowledge

Teaching Objectives

Keywords

Growth Strategy

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