Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Stiki Information Security

In this case Svana Helen Bjornsdottir, CEO of STIKI Information Security faces an important challenge. This Iceland based risk management software company needs to grow in order to prosper. The result of market research and a marketing plan was a decision to enter the UK market. The challenge was how to go about entering this important market.

Interviewee

Svana Bjornsdottir

Company

Industry

Business Activity

Stiki Information Security 

Information Security

Professional, scientific and technical activities

Headquarters

Reykjavik, Iceland

Size

Small

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

International Business

Level of Difficulty

Easy

Enhance market entry knowledge

Teaching Objectives

Keywords

Market Entry

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