Steele Energy Group

Paul Beasant, Managing Director of Steele Energy Group is facing a hurdle, most business development professionals face. He needs to ensure that he places in front of potential clients, the information needed by them to make a decision to purchase his company's product. It sells conversion systems priced in the tens of millions that transform biomass to diesel fuel. His challenge is to identify which are the important points of information.

Interviewee

Paul Beasant

Company

Industry

Business Activity

Steele Energy Group 

Alternative Energy

Manufacturing

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance business development knowledge

Teaching Objectives

Keywords

Business Development

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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