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Start Up Canada 1

Recently, Victoria Lennox co-founder and CEO of Start Up Canada needed to address an important issue. In starting Start Up Canada, she and her colleagues had to decide who they wanted to be their first adopters. Their challenge was to figure out which groups of companies, organizations or people to initially consider.

Interviewee

Victoria Lennox

Company

Industry

Business Activity

Start Up Canada 

Business Creation

Other service activities

Headquarters

Toronto, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Community Development

Level of Difficulty

Medium

Enhance business development knowledge

Teaching Objectives

Keywords

Stakeholder Identification

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