Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Specialist Knowledge Centre 4

Faiz Ahmad is Director of Specialist Knowledge Centre Sdn Bhd., an education and training company located in Kuala Lumpur, Malaysia. In this case, the challenge to address is having a stable of products and services to market internationally but being unsure as to the region to enter into.

Interviewee

Faiz Ahmad

Company

Industry

Business Activity

Specialist Knowledge Centre Sdn Bhd 

Educational Service Provider

Education

Headquarters

Kuala Lumpur, Malaysia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance market entry knowledge

Teaching Objectives

Keywords

Market Entry

* Note: The player is not currently compatible with Internet Explorer.