Smart Reader Worldwide 1

Richard Ong is CEO of Smart Reader Worldwide, an education service provider located in Kuala Lumpur. Recently, they found themselves in a midst of a dilemma. Their schools were doing very well but were situated in one locality. They faced a situation where parents were sending their children to them. They were not neighbourhood children but probably travelled thirty or forty kilometres each way. The option was delivered to them through the parents themselves was they would like for Smart Reader to move closer to them. The challenge was how to accomplish this.

Interviewee

Richard Ong

Company

Industry

Business Activity

Smart Reader Worldwide 

Pre-School Education

Education

Headquarters

Kuala Lumpur, Malaysia

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Organization Theory

Level of Difficulty

Easy

Enhance growth management knowledge

Teaching Objectives

Keywords

Business Structure

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