Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Sedibeng Water

Alfred Theys is a Marketing and Communications Executive with Sedibeng Water, a water utility spanning three South African states and located in Bothaville, South Africa. The challenge he addresses in this case is how convince clients that water is financially valuable.

Interviewee

Ndoyisile (Alfred) Theys

Company

Industry

Business Activity

Sedibeng Water

Water Management

Utility

Headquarters

Bothaville

Size

Large

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Crown Corporation

Type of Entity

Subject

Marketing

Level of Difficulty

Moderate

How to monetize water supply.

Teaching Objectives

Keywords

Monetization

* Note: The player is not currently compatible with Internet Explorer.