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Scotian Gold 2

David Cudmore, recently retired CEO of Scotian Gold Cooperative recently addressed an important issue. His company is in the apple business. The market within which they source their apples is also changing from being a regional supplier to trying to become a national supplier to major retail grocery chains. An implication is that central buying by clients is now occuring whereby apples are not being bought on a regional basis but rather on a national basis for all of Canada. Their challenge is how to ensure that the can move from being a regional player to being more of a national player and supply the twelve month needs of our customers.

Interviewee

David Cudmore

Company

Industry

Business Activity

Scotian Gold Co-operative Ltd. 

Apple

Wholesale and retail trade

Headquarters

Coldbrook, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance supply management knowledge

Teaching Objectives

Keywords

Client Management

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