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Reykjavik Film Festival

Hronn Marinsdottir is the Director of the Reykjavik International Film Festival. In 2008 the global financial crisis hit Iceland. It had a dramatic effect on the the event because one of the three biggest sponsors of the festival had also played a major role in the financial crisis and stopped sponsoring the festival. So Hronn and her team had to figure out what to do in order for the festival to survive.

Interviewee

Hronn Marinosdottir

Company

Industry

Business Activity

Reykjavik Film Festival 

Festival

Arts, entertainment and recreation

Headquarters

Reykjavik, Iceland

Size

Small

Employees

25 to 500

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Management

Level of Difficulty

Easy

Enhance crisis management knowledge

Teaching Objectives

Keywords

Funding Shortfall

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