Revival Seeds

Mallory Byrka is co-founder of Revival Seeds a seed grower located in Middleton, Canada. During the summer of 2020 when Covid 19 was spreading quickly, her small business was striving to launch its retail website. At that time, she discovered that a previously reliable supplier of seed packages was no longer able to meet critical delivery deadlines thus putting at risk the launch of the website at a point in time when demand sees was highest. Her challenge was to clearly identify the options facing the company and how to proceed.

Interviewee

Mallory Byrka

Company

Industry

Business Activity

Revival Seeds

Agricultural Seeds

Farming

Headquarters

Middleton, Canada

Size

Small

Employees

Fewer than 25

Less than $1 milllion

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance supply chain knowledge

Teaching Objectives

Keywords

Covid Seed Packaging

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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