Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Red Dragon Marketing 1

In this multimedia case Lori Cox , President of Windsor, Nova Scotia based Red Dragon Marketing has a challenging problem to overcome. One of her company's key competitive advantages was the ability to use a licensed software that allowed measurement and execution of marketing campaigns for clients. In recent months that software has increased in price by 30% because of the US dollar to Canadian dollar currency exchange. As a small company that has made it difficult to be able to offer price competitive solutions. Lori and her team need to figure out a solution to this dilemma.

Interviewee

Lori Cox

Company

Industry

Business Activity

Red Dragon Marketing 

Digital Marketing

Professional, scientific and technical activities

Headquarters

Windsor, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance service delivery knowledge

Teaching Objectives

Keywords

Solution Management

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