Red Dragon Marketing 1
In this multimedia case Lori Cox , President of Windsor, Nova Scotia based Red Dragon Marketing has a challenging problem to overcome. One of her company's key competitive advantages was the ability to use a licensed software that allowed measurement and execution of marketing campaigns for clients. In recent months that software has increased in price by 30% because of the US dollar to Canadian dollar currency exchange. As a small company that has made it difficult to be able to offer price competitive solutions. Lori and her team need to figure out a solution to this dilemma.
Red Dragon Marketing
Professional, scientific and technical activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Enhance service delivery knowledge
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