Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Progeny Software 2

Bob Thomas, CEO of Progeny Software, a software development firm faced an intriguing issue. His company had developed genealogy software and thought it was first to market. It turned out it was not and he and his team needed to figure out what to do.

Interviewee

Bob Thomas

Company

Industry

Business Activity

Progeny Software Inc. 

Commercial Software Development

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance software product marketing knowledge

Teaching Objectives

Keywords

Innovation

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