Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Packet One Networks 1

Michael Lai is Kuala Lumpur, Malaysia based former CEO of Packet One Malaysia, a young telecommunications service provider. The challenge he faced was a phenomenally successful but controversial sales campaign, 'have you cut the rating.' It offered the company run away sales but a huge headache due to the cultural sensitivities.

Interviewee

Michael Lai

Company

Industry

Business Activity

Packet One Networks Sdn Bhd. 

Telecommunications

Information and communication

Headquarters

Kuala Lumpur, Malaysia

Size

Medium

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance marketing knowledge

Teaching Objectives

Keywords

Run Away Sales

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