Office Interiors 2

In this multimedia case Keith Skiffington, Chief Operating Officer (COO) of Office Interiors, a Halifax based supplier of office furniture and other goods, reflects on an important opportunity facing the company. Should his company take on a new line of business, office equipment, given its success with office furniture?

Interviewee

Keith Skiffington

Company

Industry

Business Activity

Office Interiors 

Workplace Furnishings

Wholesale and retail trade

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance product diversification knowledge

Teaching Objectives

Keywords

Opportunity Assessment

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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