Nova Agri 1

In this case Earl Kidston CEO of Nova Agri Group of Companies of Nova Scotia, Canada faces a challenge. A fruit and vegetable producer, his company is striving to be a successful player in the market for strawberries. A very short growing season of seven weeks makes it very difficult to be cost effective in the marketplace. The issue is how can his company increase that production and marketing over a substantial period of time to satisfy the needs of the market?

Interviewee

Earl Kidston

Company

Industry

Business Activity

Nova Agri Inc. 

Food Production

Agriculture, forestry, fishing and hunting

Headquarters

Canning, Canada

Size

Medium

Employees

25 to 500

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Operations

Level of Difficulty

Medium

Enhance strawberry production knowledge

Teaching Objectives

Keywords

Asset Growth

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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