Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Northbridge 1

Prior to joining Northbridge Insurance, its Executive VP for Western Canada, Lana Wood addressed an important challenge with a former employer. She was working with an insurance brokerage and noticed that its personal lines consumers for home and auto insurance were choosing to shop online, price compare online or price compare on the phone. The company was losing customers to the direct underwriters. As an insurance brokerage firm, they did not have their own underwriting capabilities for home and auto insurance. So he challenge was what to do about.

Interviewee

Lana Wood

Company

Industry

Business Activity

Northbridge Insurance 

Property & Casualty Insurance

Financial and insurance activities

Headquarters

Calgary, Canada

Size

Large

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance marketing channels knowledge

Teaching Objectives

Keywords

Customer Loss

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