Munden Enterprises 1

In this multimedia case, Tony Munden, CEO of Munden Enterprises faces a dilemma. The issue that he is dealing with is that his company was approached by a manufacturer in the HVAC marketplace to take on their line. It is an existing business approximately pf $1.3 million with a 30% margin.It is a different line of business than they curently serve and would involved his company changing from a pure buy-sell broker to one that holds inventory. What should he do.

Interviewee

Tony Munden

Company

Industry

Business Activity

Munden Enterprises 

Electrical Equipment

Wholesale and retail trade

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Finance

Level of Difficulty

Medium

Enhance product diversification knowledge

Teaching Objectives

Keywords

Product Diversification

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