Munden Enterprises 1
In this multimedia case, Tony Munden, CEO of Munden Enterprises faces a dilemma. The issue that he is dealing with is that his company was approached by a manufacturer in the HVAC marketplace to take on their line. It is an existing business approximately pf $1.3 million with a 30% margin.It is a different line of business than they curently serve and would involved his company changing from a pure buy-sell broker to one that holds inventory. What should he do.
Wholesale and retail trade
Fewer than 25
$1 million to $25 million
Type of Entity
Level of Difficulty
Enhance product diversification knowledge
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