Metrix Associates 1

Azril Abu Bakr is an analyst in Kuala Lumpur, Malaysia with a political research company known as Metrix Associates Sdn Bhd. Recently, the company had the opportunity to do a survey to find out about leadership but the problem it had was how to understand leadership in Malaysia given the ethnic make up of the country. There challenge is how to collect this type of information.

Interviewee

Azril Abu Bakr

Company

Industry

Business Activity

Metrix Associates Sdn Bhd 

Political Research

Professional, scientific and technical activities

Headquarters

Kuala Lumpur, Malaysia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Research Methods

Level of Difficulty

Easy

Enhance population polling knowledge

Teaching Objectives

Keywords

Data Collection

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