Marorka

In this multimedia case, Bjarki Brynjarsson, COO of Marorka an Iceland based company that provides energy management solutions for ocean vessels, is faced with the challenge of determing the best way to position itself in order to grow its base of foreign domiciled customers.

Interviewee

Bjarki Brynjarrsson

Company

Industry

Business Activity

Marorka 

Energy Management

Professional, scientific and technical activities

Headquarters

Reykjavik, Iceland

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance energy management knowledge

Teaching Objectives

Keywords

Business Scenarios

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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