Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Magic Winery Bus 2

In this multimedia case David Hovell, former Executive Director of the Wolfville Magic Winery Bus addresses and important challenge. How should they organize the operations of the bus to maximize profitability and ensure financial sustainability over time?

Interviewee

David Hovell

Company

Industry

Business Activity

Magic Winery Bus 

Wine

Transportation and Storage

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance business model knowledge

Teaching Objectives

Keywords

Profit Maximization

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