Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Magic Winery Bus 1

In this multimedia case David Hovell, former Executive Director of the Wolfville Magic Winery Bus grapples with a pricing dilemma. The current price of admission or a bus ticket is $20 per person. He needs to figure out a pricing strategy for the future and indeed what his options are. How will he come up with an appropriate price that will deliver the right type of value for the experience that the Magic Winery Bus is offering?

Interviewee

David Hovell

Company

Industry

Business Activity

Magic Winery Bus 

Wine

Transportation and Storage

Headquarters

Wolfville, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance pricing strategy knowledge

Teaching Objectives

Keywords

Pricing

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