Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Leadsift 1

In this multimedia case, Sreejatta Chatterjee, Head of Product at Leadsift, a small Halifax, Canada based data analytics firm grapples with a particularly difficult situation. Recently, the company found itself running out of money with a product that was not performing. It was not a good fit for the market and it was not selling. She and her colleagues knew that they had to create a new product/API. They also knew that her small but talented team could do it. But they did not have the money and hence the time.

Interviewee

Sreejatta Chattergee

Company

Industry

Business Activity

Leadsift 

Data Analytics

Information and communication

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance fundraising and turnaround knowledge

Teaching Objectives

Keywords

Turnaround

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