Kisserup International Trade Roots 1

Pernille Fischer Boulter is CEO of Kisserup International Trade Roots, an international development consultancy with a European office in Copenhagen and head office in Halifax, Canada. Having successfully won a contract focused on Honduras, she and her team must now determine which market to target for promoting a new and exciting niche eco-tourism industry.

Interviewee

Pernille Fischer Boulter

Company

Industry

Business Activity

Kisserup International Trade Roots 1

Trade Development

Professional, scientific and other services

Headquarters

Halifax

Size

Small

Employees

20

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance knowledge of new market creation

Teaching Objectives

Keywords

Market Creation

Additional Info
Teaching Note

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