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Kenanga Bank 1

In this multimedia case, Hamdan Yusof from Kenanga Investment Bank addresses an estimation concern. He is the economist for the bank. The most recent challenge he faced occurred when he and his colleagues had to work out the average household income for Malaysia so that that they could obtain better consumer spending patterns particularly for the performance of consumer stocks for the upcoming year. It is a bit of a problem because data in this field is quite suspect. So what should he do?

Interviewee

Hamdan Yusof

Company

Industry

Business Activity

Kenanga Bank Sdn Bhd 

Banking

Financial and insurance activities

Headquarters

Kuala Lumpur, Malaysia

Size

Large

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Human Resource Management

Level of Difficulty

Medium

Enhance macro economics knowledge

Teaching Objectives

Keywords

GDP Estimation

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