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Just Us! Coffee Roasters 3

In this multimedia case Debra Moore of Just Us! Coffee Roasters in Grand Pre, Nova Scotia addresses a recent issue of how to proceed to organize the management team. About a third of the business is coffee houses. They struggled over the years to run a business that is retail and wholesale. Their needs were very different. The managers were very separated from the wholesale business and had not bought into the vision and the mission of the company. The coffee houses were losing money and there was dissatisfaction with how they were being run and the customer service. So Debra needed to figure out what to do.

Interviewee

Debra Moore

Company

Industry

Business Activity

Just Us! Coffee Roasters 

Coffee Distribution

Accommodation and food service activities

Headquarters

Hortonville, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Not-for-profit

Type of Entity

Subject

Organization Theory

Level of Difficulty

Easy

Enhance organization structure knowledge

Teaching Objectives

Keywords

Restructuring

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