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Jasco Applied Sciences 3

Scott Carr, CEO of Jasco Applied Sciences, provider of underwater acoustics services has a puzzle to solve. Knowledge of the services that his company provides is limited in many emerging markets. Yet these services are also needed. He needs to figure out how to create a market for these services.

Interviewee

Scott Carr

Company

Industry

Business Activity

Jasco Applied Sciences 

Underwater Acoustics

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance protection of market creation knowledge

Teaching Objectives

Keywords

Market Creation

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