Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

Internetworking Atlantic

Bruce MacDougall is the founder and former CEO of Internetworking Atlantic. His company is a small but fairly successful provider of fiber optic service in Atlantic Canada and have been in business for over 7 years. They have accumulated a little war chest and thus some money. In this case he ponders what needs to be done to keep being successful. Should they continue in the same manner? What is the best path for growth?

Interviewee

Bruce MacDougall

Company

Industry

Business Activity

Internetworking Atlantic 

Telecommunications

Information and communication

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance growth strategy knowledge

Teaching Objectives

Keywords

Growth Strategy

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