In this multimedia case, Malcolm Fraser former CEO of ISL, formerly a digital marketing company in Halifax, Nova Scotia addresses an important issue. They were dealing with a university client that wanted to attract people to an open house so they could get more registrants for their programs. Their challenge was what services and advice should they offer?
Professional, scientific and technical activities
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Enhance service delivery knowledge
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