Casenet Media Incorporated is located in Acadia University’s Rural Innovation Centre, 4th Floor Patterson Hall, 24 University Avenue, Wolfville, Nova Scotia, B4P 2R6.

ISL 1

In this multimedia case, Malcolm Fraser former CEO of ISL, formerly a digital marketing company in Halifax, Nova Scotia addresses an important issue. They were dealing with a university client that wanted to attract people to an open house so they could get more registrants for their programs. Their challenge was what services and advice should they offer?

Interviewee

Malcolm Fraser

Company

Industry

Business Activity

ISL 

Digital Marketing

Professional, scientific and technical activities

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance service delivery knowledge

Teaching Objectives

Keywords

Solution Management

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