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ICS Trust

This multi-media case focuses on Hong Kong based Eizabeth Thomson, former President of recently merged ICS Trust (Asia) and the advice she should offer a Western producer of solar panels about entering China. What market entry vehicles are available to them?

Interviewee

Eizabeth Thomson

Company

Industry

Business Activity

ICS Trust 

International Legal Services

Professional, scientific and technical activities

Headquarters

Hong Kong

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

International Business

Level of Difficulty

Medium

Enhance foreign market entry knowledge

Teaching Objectives

Keywords

Foreign Market Entry

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