Holly Lambert Cycling

Chad Smith is Vice President of U.S. Business for Holly Lambert Cycling, an importer and distributor of bicycles and related products. Many of the retail clients of his company faced a very challenging situation. Demand for bicycles and bicycle products was skyrocketing. But supply was severely constrained and far more costly due to the Covid pandemic. Indeed, it was putting many retailers out of business. So Chad and his colleagues needed to come up with a solution.

Interviewee

Chad Smith

Company

Industry

Business Activity

Holly Lambert Cycling

Bicycle

Wholesale and Retail Trade

Headquarters

Virginia, United States

Size

Medium

Employees

25 to 500

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Operations Management

Level of Difficulty

Medium

Learn about managing high demand when products are in short supply

Teaching Objectives

Keywords

Demand Fulfillment

Additional Info
Teaching Note

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