High Liner Foods 1

Henry Demone, CEO of High Liner Foods recently faced an issue involving a stakeholder organization. A week before the biggest seafood show in North America, SeaFood North America, which takes place in March in Boston, his company received a letter from the Animal Welfare Institute challenging High Liner Foods' procurement in Iceland because allegedly some of its Icelandic suppliers were engaged in whaling. As a result he and his team needed to think through a strategy for dealing with this challenge.

Interviewee

Henry Demone

Company

Industry

Business Activity

High Liner Foods Inc. 

Seafood Distributor

Manufacturing

Headquarters

Halifax, Canada

Size

Large

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Public Corporation

Type of Entity

Subject

Strategy

Level of Difficulty

Medium

Enhance corporate social responsibility knowledge

Teaching Objectives

Keywords

Threat of Boycott

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