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Heavenly Vines 1

Jamie Paquin is the owner of a Tokyo based wine importer and retailer Heavenly Vines Distinctive Canadian Wines. He markets the store as the world's only all Canadian wine store. The challenge that he seeks to over come in this multimedia case is how he can build positive awareness of Canadian wines among Japanese wine consumers.

Interviewee

Jamie Paquin

Company

Industry

Business Activity

Heavenly Vines 

Wine

Wholesale and retail trade

Headquarters

Tokyo, Japan

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

International Business

Level of Difficulty

Moderate

Enhance Japan wine retailing knowledge

Teaching Objectives

Keywords

Product Awareness

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