Heavenly Vines 1
Jamie Paquin is the owner of a Tokyo based wine importer and retailer Heavenly Vines Distinctive Canadian Wines. He markets the store as the world's only all Canadian wine store. The challenge that he seeks to over come in this multimedia case is how he can build positive awareness of Canadian wines among Japanese wine consumers.
Wholesale and retail trade
Fewer than 25
Less than $1 million
Type of Entity
Level of Difficulty
Enhance Japan wine retailing knowledge
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