FoodByte 1

Matthew Winchester is CEO of FoodByte a technology start-up that has developed an online platform to help food growers and processors navigate the many safety regulations facing their businesses. The challenge faced by Matthew in this video case is to decide which method is the most effective one for customers to input data into their system

Interviewee

Matthew Winchester

Company

Industry

Business Activity

FoodByte

Food Safety

Agriculture, forestry, fishing and hunting

Headquarters

Wolfville

Size

Medium

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

How to enable client data input.

Teaching Objectives

Keywords

Innovation

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F.C. Manning School of Business

Acadia University

Wolfville, Nova Scotia

       Canada, B4P 2R5Form

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