Fishermans Premium Atlantic Lobster 4

Erica Smith, co-founder and President of Fishermans Premium Atlantic Lobster is facing a challenge along with her competitors located in Nova Scotia. Due to an abundance of hard shell quality lobsters off the coast of this Canadian province, foreign competitors are increasingly buying and setting up distribution facilities so that they can ship internationally. How should Smith and other local companies respond?

Interviewee

Erica Smith

Company

Industry

Business Activity

Fishermans Premium Atlantic Lobster 

Seafood Distributor

Transportation and Storage

Headquarters

Cape Sable Island, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

International Business

Level of Difficulty

Medium

Enhance competitive response knowledge

Teaching Objectives

Keywords

Market Encroachment

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