Fishermans Premium Atlantic Lobster 4
Erica Smith, co-founder and President of Fishermans Premium Atlantic Lobster is facing a challenge along with her competitors located in Nova Scotia. Due to an abundance of hard shell quality lobsters off the coast of this Canadian province, foreign competitors are increasingly buying and setting up distribution facilities so that they can ship internationally. How should Smith and other local companies respond?
Fishermans Premium Atlantic Lobster
Transportation and Storage
Cape Sable Island, Canada
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Enhance competitive response knowledge
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