Fishermans Premium Atlantic Lobster 3

Erica Smith, co-founder and President of Fishermans Premium Atlantic Lobster is facing a challenge. Lobster is a commodity subject to price fluctuations. It is also one where most sales in the market occur in U.S. dollars. She needs to figure out how to best keep herself informed about this volatility moving forward.

Interviewee

Erica Smith

Company

Industry

Business Activity

Fishermans Premium Atlantic Lobster 

Seafood Distributor

Transportation and Storage

Headquarters

Cape Sable Island, Canada

Size

Medium

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Finance

Level of Difficulty

Medium

Enhance environmental scanning knowledge

Teaching Objectives

Keywords

Market Uncertainty

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