Fishermans Premium Atlantic Lobster 3
Erica Smith, co-founder and President of Fishermans Premium Atlantic Lobster is facing a challenge. Lobster is a commodity subject to price fluctuations. It is also one where most sales in the market occur in U.S. dollars. She needs to figure out how to best keep herself informed about this volatility moving forward.
Fishermans Premium Atlantic Lobster
Transportation and Storage
Cape Sable Island, Canada
25 to 500
$1 million to $25 million
Type of Entity
Level of Difficulty
Enhance environmental scanning knowledge
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