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Executives Global Network

In the case, John Wong, President of Executives Global Network in Hong Kong has a challenge. How can his firm, one that offers support and networking services to CEOs of companies, enter the Chinese mainland marketplace.

Interviewee

John Wong

Company

Industry

Business Activity

Executives Global Network 

Executive Coaching

Professional, scientific and technical activities

Headquarters

Hong Kong

Size

Small

Employees

25 to 500

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

International Business

Level of Difficulty

Easy

Enhance foreign market entry knowledge

Teaching Objectives

Keywords

Foreign Market Entry

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