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Eastlink 1

Dan MacDonald, Vice President of Marketing for Eastlink, a national provider of cable and telecommunications services faces a challenge. He needs to figure out how to allocate scarce financial resources to help the firm enter the market in suburban Toronto in the face of potential competition from much larger competitors.

Interviewee

Dan MacDonald

Company

Industry

Business Activity

Eastlink 

Telecommunications

Information and communication

Headquarters

Halifax, Canada

Size

Large

Employees

500 to 10,000

Greater than $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Medium

Enhance market entry knowledge

Teaching Objectives

Keywords

Market Entry

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