East Coast Pop Up Weddings

Sarah Anderson is a Justice of the Peace and owner/operator of East Coast Pop Up Weddings located in Wolfville, Nova Scotia. In her first year of operation, she encountered a couple who had made a choice of a wedding venue location but then on the day of the big event were very unhappy with their choice and put the blame on her company. Her challenge moving was how to manage this situation given that the couple had share their discontent on social media.

Interviewee

Sarah Anderson

Company

Industry

Business Activity

East Coast Pop Up Weddings

Wedding

Other Service Activities

Headquarters

Wolfville, Nova Scotia

Size

Small

Employees

Fewer than 25

Less than $1 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Moderate

Enhance customer management skills

Teaching Objectives

Keywords

Customer Relationship

Additional Info
Teaching Note

* Note: The player is not currently compatible with Internet Explorer.