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East Coast Lifestyle 2

Alex MacLean founder of East Coast Lifestyle Clothing Inc. recently needed to overcome a challenge. This start up company had two different ways of selling its clothing. They had an online store where they sell products all over the world every day. They also sell through retail locations. Pseudio is a retail chain that sells its clothing in 30 different locations in Atlantic Canada. Sales were going well but Alex really needed to figure out how to grow the brand and how to expand.

Interviewee

Alex MacLean

Company

Industry

Business Activity

East Coast Lifestyle Clothing Inc. 

Clothing

Manufacturing

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Marketing

Level of Difficulty

Easy

Enhance product marketing knowledge

Teaching Objectives

Keywords

Product Marketing

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