East Coast Lifestyle 1

Alex MacLean is founder of East Coast Lifestyle, a clothing company. Early in the life of this start up company, Alex was spending between three and four hours every day at the post office doing online orders. His social media posts were growing every day and more and more people were trying to get the products which initially included shirts, caps and hoodies. The existing manufacturer did not have enough production capacity to fulfill demand. The challenge facing Alex was to figure out how to increase supply so that demand could be fulfilled.

Interviewee

Alex MacLean

Company

Industry

Business Activity

East Coast Lifestyle Clothing Inc. 

Clothing

Manufacturing

Headquarters

Halifax, Canada

Size

Small

Employees

Fewer than 25

$1 million to $25 million

Yearly Revenue

Private Company

Type of Entity

Subject

Operations

Level of Difficulty

Easy

Enhance supply management knowledge

Teaching Objectives

Keywords

Supply Management

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